ROSALIE OOMEN

Smock-it

Time efficient version of the old craft smocking that empowers women

Exhibiting smock-it garments at DDW '17

Introduction

Details

In this project, we have explored ‘smocking’. Smock-it is an innovative and time efficient version of the old craft smocking. By using a new production method, clothing can be produced more efficiently while maintaining its aesthetic qualities.

Smock-it is also a customized garment service. Smock-it garments empower women in intimidating situations as the smocking acts as a shield and applies comforting pressure.

Together with fashion brand MLY, we designed smock-it garments for her winter collection.

Activity: Project 2

Year: 2016-2017

Duration: one year

Team: Jessie Lauret, Daisy O’Neill

Partners: MLY, SUMMA Fashion

Additional

Winner Audience Award – BRAINS Award 2017

Winner MAKER of MERIT – EHV Maker Faire 2017

Exhibitor Dutch Design Week 2017 – Mind the Step Exhibition (80.000 visitors)

Exhibitor Eindhoven Maker Faire 2017 (10.000 visitors)

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