Time efficient version of the old craft smocking that empowers women
In this project, we have explored ‘smocking’. Smock-it is an innovative and time efficient version of the old craft smocking. By using a new production method, clothing can be produced more efficiently while maintaining its aesthetic qualities.
Smock-it is also a customized garment service. Smock-it garments empower women in intimidating situations as the smocking acts as a shield and applies comforting pressure.
Together with fashion brand MLY, we designed smock-it garments for her winter collection.
Activity: Project 2
Duration: one year
Team: Jessie Lauret, Daisy O’Neill
Partners: MLY, SUMMA Fashion
Winner Audience Award – BRAINS Award 2017
Winner MAKER of MERIT – EHV Maker Faire 2017
Exhibitor Dutch Design Week 2017 – Mind the Step Exhibition (80.000 visitors)
Exhibitor Eindhoven Maker Faire 2017 (10.000 visitors)